Blonde hair looks its best when glossy and smooth. So what are the best ways to prevent dullness, damage and discolouration happening to your beloved blonde locks? We’ve got 4 tips to care for your blonde hair.


Gentle cleanse

– Protect your blonde hair colour by using a gentle lightweight formula shampoo; perfect to soothe and hydrate hair from root to top, while illuminating blonde tones.

Keep conditioned

-Conditioner specifically formulated for lightened hair will help your blonde last for longer, and maintain a good condition. A restorative conditioner, like our Cicaflash , will give a super shot of care to your blonde hair, leaving it feeling silky soft and hydrated

Maintain your perfect tone

– A violet shampoo, like our Bain Ultra-Violet , used twice a week will help to neutralise brassiness and unwanted yellow tones in blonde or grey hair, for a nourished cool blonde. You can also use a violet mask, like our new Blond Absolu Masque Ultra-Violet , to neutralise brassiness and care for your blonde hair.

Perfect your style

A leave-in heat protector can really help to care for blonde hair while helping to protect the hair from heat damage. Try the new Cicaplasme , , a universal heat-protecting serum from the Blond Absolu range that offers up to 230 degrees heat protection


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